Strategic Planning

Hope is not a strategy. Goldsmith Media serves organizations with a vision to positively change the world. To realize that vision and maximize your organizational impact requires a strategic plan. GMG utilizes the StratOp process, developed by business planner and strategist, Tom Paterson, to help you:

• Gain cross-functional perspectives of your whole organization that account for strategic, operational, and financial concerns;
• Prioritize objectives and assignments that enable your vision to become reality; and
• Equip your team with a system for success versus an occasional exercise.

Fundraising Strategy

If you have raised all the money need to fill your organization’s mission, you don’t need fundraising strategy. If, however, there is more work to be done and funds are needed, we can help you design a custom strategy as unique as your organization. With experience in creating mass market donor and mid-level donor programs, GMG can help you clearly communicate your need in a simple way that will scale. We offer:

• Proven tactics to expand your donor base
• Tools to increase the Lifetime Value (LTV) of each donor
• On-air hosting and coaching for radio/TV appeals

Talent Coaching

Your greatest organizational asset is your people. We coach on-air talent and anyone looking to making an impact with their platform. Every performer needs a coach to discover blind spots and continually improve their performance. A blind spot is an area where a person’s view is obstructed. You can’t see what you don’t see and you can’t hear what you don’t hear. We all need a trusted outsiders’ perspective.

Marketing Support

Marketing entails a lot more than the 4Ps (Products, Price, Place, and Promotion). GMG helps companies craft a custom marketing plan to fit their strategies. We connect you with the people and tools to reach your desired audience on-air, online, and on-site. Some of the key services provided are:

• Website design and creation
• Graphic design
• Media buying and placement