Is This Anything?

Behind the cityscape of New York City there is an amateur performer or group waiting for their big moment. The curtain rises … circus music plays. The act has 15 to 30 seconds to leave an impression with their stunt. The curtain closes. Then, David Letterman and his...

Only 7 Seconds to Live

What if you only had 7 seconds to capture my attention. That’s all you have on the radio, according to pop music producers, to “hook” a listener before they change the channel. Make your first 7 seconds count. Make them compelling. Every....

STOP! Don’t Air That Call

Far too often, radio personalities will put a caller on the air because they called. Please, don’t. You’re the professional broadcaster, not the caller. Before airing a phoner, ask first: 1. Is the audio crystal clear? 2. Did the caller say something new...

Getting Intimate with Delilah

“Radio is so intimate … [it] allows you to be so much more creative. The spoken word is powerful”. A great reminder from Delilah. Never forget. You’re not talking to a crowd, it’s just you and the listener. You’re keeping them company and...

Respect the audience

Driving 1,000 miles (each way) over the recent holiday, I scanned the radio dial searching for something to capture my imagination to help pass the time. More often than not, what I heard a lot of ads and even more promotional teases to visit some station website....