I LOVE that song!

“Oh man, I love that one.” How many times have you heard this? A song on the radio ends, and the DJ says, “Oh man, I love that song!” I don’t care. Because the fact that you like that song is not about me. The fact that you like that song is not topical,...

BIG ANNOUNCEMENT

For the past 3 years, I’ve had the privilege to lead the most creative marketing team on the planet. Together, we were able to launch two nationally syndicated radio shows as a way to raise the profile of CURE  International and cultivate new donor...

Video Aided and Abetted The Radio Star

If you make something worth hearing or seeing, congratulations that’s a good start. But it’s only 50% of the work. The other half is finding an audience. When you create compelling content, curate it in a way & place people can find it. (Hint:...

A Better Choice

Streaming music channels on the internet or TV are a better choice if you are looking for a safe (predictable), commercial free playlist at your next house party. However, if you are looking for more than songs overlayed with trivia, something that isn’t...

Pleading Ignorance

We’re all much too busy to know everything (most things). When you are introducing a song on the radio it may be the 270th time you’ve done so but for many listeners it’s the first time they are hearing it. Take your time to give context, don’t...