The One Thing

In the movie City Slickers, Curly, the crusty old cowboy played by Jack Palance, says the secret to life is “one thing.” When asked by Billy Crystal, playing a stressed out, overwhelmed New Yorker what that one thing is, Curly replied, “That’s what you need to find...

Rube Goldberg Radio Contesting

Rube Goldberg was an illustrator famous for depicting complicated gadgets that performed simple tasks in convoluted ways. A Rube Goldberg radio contest is similarly complicated. “Most Christian radio station contests are WAY too complicated. People aren’t going...

Words Count

This viral video demonstrates the power of changing just a few words to create an emotional response. When communicating to an audience, take as much time as you need to tell the story, and no more. Then EDIT EDIT EDIT. Make the words count. This applies to talking on...

How Do I Be Good?

Steve Martin on the first question you should ask if you want to be a successful comedian: I was talking to some students and they were saying things like, ‘How do I get an agent?’, ‘Where do I get my headshots?’ and I just thought …...

I LOVE that song!

“Oh man, I love that one.” How many times have you heard this? A song on the radio ends, and the DJ says, “Oh man, I love that song!” I don’t care. Because the fact that you like that song is not about me. The fact that you like that song is not topical,...

BIG ANNOUNCEMENT

For the past 3 years, I’ve had the privilege to lead the most creative marketing team on the planet. Together, we were able to launch two nationally syndicated radio shows as a way to raise the profile of CURE  International and cultivate new donor...