GM to PD: “What happens if we invest in developing our air talent and then they leave? PD to GM: “What happens if we don’t, and they stay? Christian radio is now in that blessed season between summer and Christmas known as “Fundraising.”...
Having been inspired by recent columns about Christian radio over on AllAccess.com, I penned my own. Mike Couchman (Program Director at 99.1 JOY-FM and Boost 101.9 in St. Louis, Mo) challenged us to change our radio game by killing all the radio clichés and then...
Malcolm Gladwell is one of the most prolific writers of our day. His advice to writers needs to be read by everyone; whether you write a blog, radio copy, or non-profit donor appeals. From Gladwell’s Masterclass, a key to great writing is to avoid “The...
Bill Clinton’s 1992 presidential campaign was about a lot of things. Political strategist James Carville knew that if they were to win they needed to focus on one central theme, thus coining the phrase “It’s the economy, stupid”. Your radio station is about a lot of...
Millions of us grew up listening to John “Records” Landecker on the radio. He’s incredibly talented, for sure. But what separates Landecker from other, less accomplished, talented people is hard work and perseverance. In introducing Landecker to his...
It’s not easy or always fun. But we all need coaching. It’s not easy because you might feel embarrassed, insecure, or foolish when you realize something you’ve been doing publicly is not as good as you thought it was. As self-aware as we think we...
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