by Paul Goldsmith | | nonprofits
Fundraising is about you. Your non-profit needs funds, so you fundraise. The time to invite someone to make an emotional decision to support your non-profit is not when you need the money. That’s transactional and way too late to make the case for long-term...
by Paul Goldsmith | | nonprofits
Your donors have a purpose problem. We all do. Steve Jobs understood this fact better than most. “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”, Jobs, now-famously, inquired of Pepsi executive John...
by Paul Goldsmith | | nonprofits
You’re elected President [of the United States, or maybe, your current organization]… what would you do first? Second? Third? Okay, so you’re not President yet, but what’s stopping you from championing those things which you would theoretically address if you were...
by Paul Goldsmith | | nonprofits
You fail to appreciate that my experience is not your experience. Far too often organizations assume everyone else knows or cares about what they do. Once you are passionate about something, give to it, or work on its behalf, you are no longer objective. In 2011,...
by Paul Goldsmith | | Motivation, nonprofits
The new year is yet another opportunity to hit reset and resolve to do what you wished you had done last year. So why do so many of us utterly fail to keep our well intentioned New Year’s resolutions year after year? 3 reasons we fail: 1. We don’t get specific. Get...
