Is This Anything?

Behind the cityscape of New York City there is an amateur performer or group waiting for their big moment. The curtain rises … circus music plays. The act has 15 to 30 seconds to leave an impression with their stunt. The curtain closes. Then, David Letterman and his band leader Paul Shaffer...

The Purpose Problem

Your donors have a purpose problem. We all do. Steve Jobs understood this fact better than most. “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”, Jobs, now-famously, inquired of Pepsi executive John Sculley in a successful attempt...

President Today

You’re elected President [of the United States, or maybe, your current organization]… what would you do first? Second? Third? Okay, so you’re not President yet, but what’s stopping you from championing those things which you would theoretically address if you were President? Presidents are much...

Only 7 Seconds to Live

What if you only had 7 seconds to capture my attention. That's all you have on the radio, according to pop music producers, to "hook" a listener before they change the channel. Make your first 7 seconds count. Make them compelling. Every. Time.

Know What Happens When You Assume?

You fail to appreciate that my experience is not your experience. Far too often organizations assume everyone else knows or cares about what they do. Once you are passionate about something, give to it, or work on its behalf, you are no longer objective. In 2011, Newsweek Magazine gave a quiz to...

STOP! Don’t Air That Call

Far too often, radio personalities will put a caller on the air because they called. Please, don't. You're the professional broadcaster, not the caller. Before airing a phoner, ask first: 1. Is the audio crystal clear? 2. Did the caller say something new and interesting? If the answer to either...

Getting Intimate with Delilah

“Radio is so intimate … [it] allows you to be so much more creative. The spoken word is powerful". A great reminder from Delilah. Never forget. You're not talking to a crowd, it's just you and the listener. You're keeping them company and they're keeping you employed. Television programs present...

Respect the audience

Driving 1,000 miles (each way) over the recent holiday, I scanned the radio dial searching for something to capture my imagination to help pass the time. More often than not, what I heard a lot of ads and even more promotional teases to visit some station website. Here's the thing: When someone...

3 Ways to Fail to Keep a [New Year’s] Resolution

The new year is yet another opportunity to hit reset and resolve to do what you wished you had done last year. So why do so many of us utterly fail to keep our well intentioned New Year’s resolutions year after year? 3 reasons we fail: 1. We don’t get specific. Get healthy, get organized, spend...