Words Count

This viral video demonstrates the power of changing just a few words to create an emotional response. When communicating to an audience, take as much time as you need to tell the story, and no more. Then EDIT EDIT EDIT. Make the words count. This applies to talking on the radio, giving a speech,...

How Do I Be Good?

Steve Martin on the first question you should ask if you want to be a successful comedian: I was talking to some students and they were saying things like, 'How do I get an agent?', 'Where do I get my headshots?' and I just thought ... shouldn't the first thing you think about is, "How do I be...

I LOVE that song!

“Oh man, I love that one.” How many times have you heard this? A song on the radio ends, and the DJ says, "Oh man, I love that song!" I don’t care. Because the fact that you like that song is not about me. The fact that you like that song is not topical, relevant, or compelling to my life. And...

BIG ANNOUNCEMENT

For the past 3 years, I've had the privilege to lead the most creative marketing team on the planet. Together, we were able to launch two nationally syndicated radio shows as a way to raise the profile of CURE  International and cultivate new donor relationships. We went out on multiple tours with...

The Secret to Becoming a Great Storyteller

Ira Glass is one of the greatest storytellers on radio. Ever. He wasn't always great. Watch this. Take heart. It may encourage you as he discusses his own journey and even plays and critiques his own work from his 8th year on a national show. Your taste is good enough that you can tell that what...

The Fine Print

Yesterday, United Airlines had a passenger forcibly removed from a flight to make room for a crew member. The passenger bought a ticket, was seated, and then was removed when he refused to "volunteer" his seat. The video of the bloodied and screaming passenger has now gone viral. Of course, United...

Stop Fundraising

Fundraising is about you. Your non-profit needs funds, so you fundraise. The time to invite someone to make an emotional decision to support your non-profit is not when you need the money. That's transactional and way too late to make the case for long-term support. Your radio station/non-profit...

Video Aided and Abetted The Radio Star

If you make something worth hearing or seeing, congratulations that's a good start. But it's only 50% of the work. The other half is finding an audience. When you create compelling content, curate it in a way & place people can find it. (Hint: Facebook, YouTube, Instagram.) Do: Create YouTube...

A Better Choice

Streaming music channels on the internet or TV are a better choice if you are looking for a safe (predictable), commercial free playlist at your next house party. However, if you are looking for more than songs overlayed with trivia, something that isn't predictable but will surprise you, make you...

Pleading Ignorance

We're all much too busy to know everything (most things). When you are introducing a song on the radio it may be the 270th time you've done so but for many listeners it's the first time they are hearing it. Take your time to give context, don't assume listeners know the the artist or song. Tell me...