The Purpose Problem

Your donors have a purpose problem. We all do. Steve Jobs understood this fact better than most. “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”, Jobs, now-famously, inquired of Pepsi executive John...

President Today

You’re elected President [of the United States, or maybe, your current organization]… what would you do first? Second? Third? Okay, so you’re not President yet, but what’s stopping you from championing those things which you would theoretically address if you were...

Only 7 Seconds to Live

What if you only had 7 seconds to capture my attention. That’s all you have on the radio, according to pop music producers, to “hook” a listener before they change the channel. Make your first 7 seconds count. Make them compelling. Every....

Know What Happens When You Assume?

You fail to appreciate that my experience is not your experience. Far too often organizations assume everyone else knows or cares about what they do. Once you are passionate about something, give to it, or work on its behalf, you are no longer objective. In 2011,...

STOP! Don’t Air That Call

Far too often, radio personalities will put a caller on the air because they called. Please, don’t. You’re the professional broadcaster, not the caller. Before airing a phoner, ask first: 1. Is the audio crystal clear? 2. Did the caller say something new...