Stop Fundraising

Fundraising is about you. Your non-profit needs funds, so you fundraise. The time to invite someone to make an emotional decision to support your non-profit is not when you need the money. That’s transactional and way too late to make the case for long-term...

Video Aided and Abetted The Radio Star

If you make something worth hearing or seeing, congratulations that’s a good start. But it’s only 50% of the work. The other half is finding an audience. When you create compelling content, curate it in a way & place people can find it. (Hint:...

A Better Choice

Streaming music channels on the internet or TV are a better choice if you are looking for a safe (predictable), commercial free playlist at your next house party. However, if you are looking for more than songs overlayed with trivia, something that isn’t...

Pleading Ignorance

We’re all much too busy to know everything (most things). When you are introducing a song on the radio it may be the 270th time you’ve done so but for many listeners it’s the first time they are hearing it. Take your time to give context, don’t...

Is This Anything?

Behind the cityscape of New York City there is an amateur performer or group waiting for their big moment. The curtain rises … circus music plays. The act has 15 to 30 seconds to leave an impression with their stunt. The curtain closes. Then, David Letterman and his...