Key to Great Writing

Key to Great Writing

Malcolm Gladwell is one of the most prolific writers of our day. His advice to writers needs to be read by everyone;  whether you write a blog, radio copy, or non-profit donor appeals. From Gladwell’s Masterclass, a key to great writing is to avoid “The...
It’s The Experience, Stupid.

It’s The Experience, Stupid.

Bill Clinton’s 1992 presidential campaign was about a lot of things. Political strategist James Carville knew that if they were to win they needed to focus on one central theme, thus coining the phrase “It’s the economy, stupid”. Your radio station is about a lot of...
Lessons from a Hall of Famer

Lessons from a Hall of Famer

Millions of us grew up listening to John “Records” Landecker on the radio. He’s incredibly talented, for sure. But what separates Landecker from other, less accomplished, talented people is hard work and perseverance. In introducing Landecker to his...

Find Your Farm Report

What’s the One Thing you’re working to improve this week? If you need some inspiration for your show or station, just pick a recurring feature, like say, a “farm report”. There’s a #showhack I first heard from Randy Lane that might help...

Rube Goldberg Radio Contesting

Rube Goldberg was an illustrator famous for depicting complicated gadgets that performed simple tasks in convoluted ways. A Rube Goldberg radio contest is similarly complicated. “Most Christian radio station contests are WAY too complicated. People aren’t going...