Create Great Content

Create Great Content

The greats in any field make their craft look easy. Michael Jordan has even apologized for that fact. Radio is no different. I was asked to share what it takes to create great on-air content at Positive Alternative Radio’s Vision Week. In my observation, it starts...
WHAT’S THAT SOUND?

WHAT’S THAT SOUND?

Have you ever had a hard time hearing what a radio personality was saying? How about listening to the radio and knowing the jock was voice-tracked? Maybe the levels were off, or the DJ sounded too muddy. In radio, audio is your medium. There are no visuals. All...