Stop Fundraising

Stop Fundraising

If you work in CCM radio, you are a fundraiser. The majority of stations are listener-supported and even if you work at a commercial station, you likely do third party fundraisers. Well, stop it. Fundraising is about you. Conversely, people’s decisions to give...
How Long Is The Perfect Break?

How Long Is The Perfect Break?

“If I had more time, I would have written a shorter letter,” Blaise Pascal, 1657. I’ll keep this short: The personalities on many music radio stations talk too much. It was hard enough for radio stations to compete when the competition was only a...