Fundraising is about you. Your non-profit needs funds, so you fundraise. The time to invite someone to make an emotional decision to support your non-profit is not when you need the money. That’s transactional and way too late to make the case for long-term support.
Your radio station/non-profit is NOT the cause. It’s the conduit to a cause (solving a problem in the world).
What would happen if we truly, 24/7/365, were sold out to the cause and passionately invited others to join us in real tangible ways? What if, instead of fundraising, we invite people to join a cause bigger than ourselves … we cause-raise? We’d create advocates that are as passionate about our cause as we are and, likely, they’d join us in raising whatever support was necessary.