If you make something worth hearing or seeing, congratulations that’s a good start.
But it’s only 50% of the work. The other half is finding an audience. When you create compelling content, curate it in a way & place people can find it. (Hint: Facebook, YouTube, Instagram.)
Do: Create YouTube playlist for recurring segments.
Don’t: Post full audio of a show on YouTube.
Do: Facebook Live backstage at a concert.
Don’t: Facebook Live a remote from Verizon.
Pro-tip: If you’re not familiar with Power 105.1 NYC’s The Breakfast Club, check out their YouTube page. It’s a Masterclass is how to leverage video to reach a larger audience.