Behind the cityscape of New York City there is an amateur performer or group waiting for their big moment.
The curtain rises … circus music plays.
The act has 15 to 30 seconds to leave an impression with their stunt.
The curtain closes.
Then, David Letterman and his band leader Paul Shaffer discuss whether the performance was “something”, or perhaps “nothing”.
“Is This Anything?” is one of the most memorable segments from the old Late Show with David Letterman.
It’s also a good illustration for those of us in the media. Ever time you turn on the mic or the camera light goes on, each member of the audience is deciding whether or not what you have to say is something or nothing.
Make it something. Every time. Be memorable.