Pleading Ignorance

by | Mar 13, 2017

We’re all much too busy to know everything (most things).

When you are introducing a song on the radio it may be the 270th time you’ve done so but for many listeners it’s the first time they are hearing it. Take your time to give context, don’t assume listeners know the the artist or song. Tell me what makes it so special and give me an invitation to respond.

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