Goldsmith Media Group helps people and organizations become brand names in media through strategic planning, creative coaching, logo and website creation, media planning, and podcast production.
WHAT’S THAT SOUND?
Have you ever had a hard time hearing what a radio personality was saying? How about listening to the radio and knowing the jock was voice-tracked? Maybe the levels were off, or the DJ sounded too muddy. In radio, audio is your medium. There are no visuals. All...
Air Talent Workshop: How to serve HER
https://youtu.be/TvN19XRTsWw If you'd like to learn more about coaching services, schedule a free call here.
It’s Not Show Friends, It’s Show Business
"It's not show friends, it's show business" - Bob Sugar (Jay Mohr) in 'Jerry Maguire' Have you ever noticed how many of your friends are not hosting radio shows? They aren't cut out for it. Your real-life friends probably think it's easy to do radio ... a few of them...
Air Talent Workshop feat. Lisa Williams
If you'd like to grow your show, we'd love to help. Click here to schedule a free coaching consultation to find out more.
Want to Get Great? Get a Coach.
GM to PD: "What happens if we invest in developing our air talent and then they leave? PD to GM: "What happens if we don't, and they stay? Christian radio is now in that blessed season between summer and Christmas known as "Fundraising." This holiday also includes...
![7 Questions For Highly Effective [Radio] Programmers](http://goldsmithmediagroup.com/wp-content/uploads/2018/10/AdobeStock_14841032-400x250.jpeg)
7 Questions For Highly Effective [Radio] Programmers
Having been inspired by recent columns about Christian radio over on AllAccess.com, I penned my own. Mike Couchman (Program Director at 99.1 JOY-FM and Boost 101.9 in St. Louis, Mo) challenged us to change our radio game by killing all the radio clichés and then...
Key to Great Writing
Malcolm Gladwell is one of the most prolific writers of our day. His advice to writers needs to be read by everyone; whether you write a blog, radio copy, or non-profit donor appeals. From Gladwell's Masterclass, a key to great writing is to avoid "The First-Person...
It’s The Experience, Stupid.
Bill Clinton’s 1992 presidential campaign was about a lot of things. Political strategist James Carville knew that if they were to win they needed to focus on one central theme, thus coining the phrase “It’s the economy, stupid”. Your radio station is about a lot of...
Make Christian Radio Fun Again
"Well, isn't that special...could it be, Satan?" The memorable catchphrases of the classic SNL "Church Lady" character played by Dana Carvey are so funny because we all know someone like that. We've all met some super-religious buzzkill that attributes every...
Feckless Love
Most people don't love radio. Those of us who do, likely, work in it. When it comes to radio, most people are feckless-that is to say, utterly indifferent. Ever been on a road trip and tried to convince your travel companions to pop in to the local radio station?...