Goldsmith Media Group

Goldsmith Media Group helps our clients craft custom strategies to expand their reach and maximize their impact.

From marketing plan facilitation and execution to program development and professional coaching as well as media planning and buying, Goldsmith Media Group can help you implement your unique strategic plan.


“I loved working with Paul. He is creative, bright and fun. He has a mind for marketing, and all the focus and energy to make ideas happen.”


Alan Mason
President, K-LOVE and Air1 Radio Network

“Paul is a catalyst to the gifts in others. He is passionate about God, family, radio, injustice, children, and whatever he is focused on. Thankfully, he continues to help me focus and grow. For your team, your project, or your personal professional growth, he will infuse passion and help you make important, strategic decisions.”

Lisa Williams
Host of Life with Lisa Williams

“I can’t recommend Paul highly enough. He knows his stuff. He’s a joy to work with. But even better: He understands the wider culture – what people are really looking for when they tune in. Paul asks the right questions, and he just makes things sound better. I can’t think of a station that wouldn’t profit from spending time with him.”

Brant Hansen
Author and Host of The Brant Hansen Show

“I have never worked with someone with so much energy! Paul is one of those people who understands that in order to find that one great idea that works, you have to sift through a lot of ideas that don’t work! He never gives up, and is passionate about what he has his hands in. Paul was great to work with, and I hope our paths can cross again one day!”

BJ O’Neal, Station Manager
Station Manager, WAY-FM Media Group

Words Count

This viral video demonstrates the power of changing just a few words to create an emotional response. When communicating to an audience, take as much time as you need to tell the story, and no more. Then EDIT EDIT EDIT. Make the words count. This applies to talking on...

How Do I Be Good?

Steve Martin on the first question you should ask if you want to be a successful comedian: I was talking to some students and they were saying things like, 'How do I get an agent?', 'Where do I get my headshots?' and I just thought ... shouldn't the first thing you...

I LOVE that song!

“Oh man, I love that one.” How many times have you heard this? A song on the radio ends, and the DJ says, "Oh man, I love that song!" I don’t care. Because the fact that you like that song is not about me. The fact that you like that song is not topical, relevant, or...


I'm excited to announce that as of May 1, Goldsmith Media Group will be my full-time pursuit. My last day as Vice President of Marketing at CURE International is April 30. For the past 3 years, I've had the privilege to lead the most creative marketing team on the...

The Secret to Becoming a Great Storyteller

Ira Glass is one of the greatest storytellers on radio. Ever. He wasn't always great. Watch this. Take heart. It may encourage you as he discusses his own journey and even plays and critiques his own work from his 8th year on a national show. Your taste is good enough...

The Fine Print

Yesterday, United Airlines had a passenger forcibly removed from a flight to make room for a crew member. The passenger bought a ticket, was seated, and then was removed when he refused to "volunteer" his seat. The video of the bloodied and screaming passenger has now...

Stop Fundraising

Fundraising is about you. Your non-profit needs funds, so you fundraise. The time to invite someone to make an emotional decision to support your non-profit is not when you need the money. That's transactional and way too late to make the case for long-term support....

Video Aided and Abetted The Radio Star

If you make something worth hearing or seeing, congratulations that's a good start. But it's only 50% of the work. The other half is finding an audience. When you create compelling content, curate it in a way & place people can find it. (Hint: Facebook, YouTube,...

A Better Choice

Streaming music channels on the internet or TV are a better choice if you are looking for a safe (predictable), commercial free playlist at your next house party. However, if you are looking for more than songs overlayed with trivia, something that isn't predictable...

Pleading Ignorance

We're all much too busy to know everything (most things). When you are introducing a song on the radio or, say crafting a fundraising appeal, it may be the 270th time you've done so but for many listeners it's the first time they are hearing it. Take your time to give...