Want to Get Great? Get a Coach.

Want to Get Great? Get a Coach.

GM to PD: “What happens if we invest in developing our air talent and then they leave? PD to GM: “What happens if we don’t, and they stay? Christian radio is now in that blessed season between summer and Christmas known as “Fundraising.”...
7 Questions For Highly Effective [Radio] Programmers

7 Questions For Highly Effective [Radio] Programmers

Having been inspired by recent columns about Christian radio over on AllAccess.com, I penned my own. Mike Couchman (Program Director at 99.1 JOY-FM and Boost 101.9 in St. Louis, Mo) challenged us to change our radio game by killing all the radio clichés and then...
Key to Great Writing

Key to Great Writing

Malcolm Gladwell is one of the most prolific writers of our day. His advice to writers needs to be read by everyone;  whether you write a blog, radio copy, or non-profit donor appeals. From Gladwell’s Masterclass, a key to great writing is to avoid “The...
It’s The Experience, Stupid.

It’s The Experience, Stupid.

Bill Clinton’s 1992 presidential campaign was about a lot of things. Political strategist James Carville knew that if they were to win they needed to focus on one central theme, thus coining the phrase “It’s the economy, stupid”. Your radio station is about a lot of...
Make Christian Radio Fun Again

Make Christian Radio Fun Again

“Well, isn’t that special…could it be, Satan?” The memorable catchphrases of the classic SNL “Church Lady” character played by Dana Carvey are so funny because we all know someone like that. We’ve all met some super-religious...