Key to Great Writing

Key to Great Writing

Malcolm Gladwell is one of the most prolific writers of our day. His advice to writers needs to be read by everyone;  whether you write a blog, radio copy, or non-profit donor appeals. From Gladwell’s Masterclass, a key to great writing is to avoid “The...

The One Thing

In the movie City Slickers, Curly, the crusty old cowboy played by Jack Palance, says the secret to life is “one thing.” When asked by Billy Crystal, playing a stressed out, overwhelmed New Yorker what that one thing is, Curly replied, “That’s what you need to find...

Words Count

This viral video demonstrates the power of changing just a few words to create an emotional response. When communicating to an audience, take as much time as you need to tell the story, and no more. Then EDIT EDIT EDIT. Make the words count. This applies to talking on...

How Do I Be Good?

Steve Martin on the first question you should ask if you want to be a successful comedian: I was talking to some students and they were saying things like, ‘How do I get an agent?’, ‘Where do I get my headshots?’ and I just thought …...

BIG ANNOUNCEMENT

For the past 3 years, I’ve had the privilege to lead the most creative marketing team on the planet. Together, we were able to launch two nationally syndicated radio shows as a way to raise the profile of CURE  International and cultivate new donor...

The Fine Print

Yesterday, United Airlines had a passenger forcibly removed from a flight to make room for a crew member. The passenger bought a ticket, was seated, and then was removed when he refused to “volunteer” his seat. The video of the bloodied and screaming...