Key to Great Writing

Malcolm Gladwell is one of the most prolific writers of our day. His advice to writers needs to be read by everyone;  whether you write a blog, radio copy, or non-profit donor appeals. From Gladwell’s Masterclass, a key to great writing is to avoid “The...

It’s The Experience, Stupid.

Bill Clinton’s 1992 presidential campaign was about a lot of things. Political strategist James Carville knew that if they were to win they needed to focus on one central theme, thus coining the phrase “It’s the economy, stupid”. Your radio station is about a lot of...

Make Christian Radio Fun Again

“Well, isn’t that special…could it be, Satan?” The memorable catchphrases of the classic SNL “Church Lady” character played by Dana Carvey are so funny because we all know someone like that. We’ve all met some super-religious...

Feckless Love

Most people don’t love radio. Those of us who do, likely, work in it. When it comes to radio, most people are feckless-that is to say, utterly indifferent. Ever been on a road trip and tried to convince your travel companions to pop in to the local radio...

Lessons from a Hall of Famer

Millions of us grew up listening to John “Records” Landecker on the radio. He’s incredibly talented, for sure. But what separates Landecker from other, less accomplished, talented people is hard work and perseverance. In introducing Landecker to his...