Find Your Farm Report

What’s the One Thing you’re working to improve this week? If you need some inspiration for your show or station, just pick a recurring feature, like say, a “farm report”. There’s a #showhack I first heard from Randy Lane that might help...

Rube Goldberg Radio Contesting

Rube Goldberg was an illustrator famous for depicting complicated gadgets that performed simple tasks in convoluted ways. A Rube Goldberg radio contest is similarly complicated. “Most Christian radio station contests are WAY too complicated. People aren’t going...

Words Count

This viral video demonstrates the power of changing just a few words to create an emotional response. When communicating to an audience, take as much time as you need to tell the story, and no more. Then EDIT EDIT EDIT. Make the words count. This applies to talking on...

How Do I Be Good?

Steve Martin on the first question you should ask if you want to be a successful comedian: I was talking to some students and they were saying things like, ‘How do I get an agent?’, ‘Where do I get my headshots?’ and I just thought …...

BIG ANNOUNCEMENT

I’m excited to announce that as of May 1, Goldsmith Media Group will be my full-time pursuit. My last day as Vice President of Marketing at CURE International is April 30. For the past 3 years, I’ve had the privilege to lead the most creative marketing...