Goldsmith Media Group

Goldsmith Media Group works with people, radio stations, and non-profit organizations to develop and implement custom strategies that better communicate their passion and purpose.

Through media strategy planning, radio program consulting, on-air fundraising support, and talent development and coaching, Goldsmith Media Group can help you think and implement.

“I loved working with Paul. He is creative, bright and fun. He has a mind for marketing, and all the focus and energy to make ideas happen.”

Alan Mason
President, K-LOVE and Air1 Radio Network

“Paul is a catalyst to the gifts in others. He is passionate about God, family, radio, injustice, children, and whatever he is focused on. Thankfully, he continues to help me focus and grow. For your team, your project, or your personal professional growth, he will infuse passion and help you make important, strategic decisions.”

Lisa Williams
Host of Life with Lisa Williams

“I can’t recommend Paul highly enough. He knows his stuff. He’s a joy to work with. But even better: He understands the wider culture – what people are really looking for when they tune in. Paul asks the right questions, and he just makes things sound better. I can’t think of a station that wouldn’t profit from spending time with him.”

Brant Hansen
Author and Host of The Brant Hansen Show

“I have never worked with someone with so much energy! Paul is one of those people who understands that in order to find that one great idea that works, you have to sift through a lot of ideas that don’t work! He never gives up, and is passionate about what he has his hands in. Paul was great to work with, and I hope our paths can cross again one day!”

BJ O’Neal, Station Manager
Station Manager, WAY-FM Media Group

In my heart, I know I’m funny

It's not easy or always fun. But we all need coaching. It's not easy because you might feel embarrassed, insecure, or foolish when you realize something you've been doing publicly is not as good as you thought it was.  As self-aware as we think we are, we all have...

Radio is Art

Somewhere along the way, there has probably been some artist who captured your heart. For me, it's Claude Monet. Back in the late 80's, we got a chance to walk through The Louvre in Paris and we brought home two Monet prints that hang in my house. Often I stop in...

Find Your Farm Report

What's the One Thing you're working to improve this week? If you need some inspiration for your show or station, just pick a recurring feature, like say, a "farm report". There's a #showhack I first heard from Randy Lane that might help when you are working to improve...

The One Thing

In the movie City Slickers, Curly, the crusty old cowboy played by Jack Palance, says the secret to life is “one thing.” When asked by Billy Crystal, playing a stressed out, overwhelmed New Yorker what that one thing is, Curly replied, “That’s what you need to find...

Rube Goldberg Radio Contesting

Rube Goldberg was an illustrator famous for depicting complicated gadgets that performed simple tasks in convoluted ways. A Rube Goldberg radio contest is similarly complicated. "Most Christian radio station contests are WAY too complicated. People aren’t going to...


Let's talk transparency on Christian radio. Think about its purpose and the different ways to be transparent. Recently, some really talented radio people have said to me, “I don’t know how to share my personal life on the air.” So it got me thinking about the why of...

Words Count

This viral video demonstrates the power of changing just a few words to create an emotional response. When communicating to an audience, take as much time as you need to tell the story, and no more. Then EDIT EDIT EDIT. Make the words count. This applies to talking on...

How Do I Be Good?

Steve Martin on the first question you should ask if you want to be a successful comedian: I was talking to some students and they were saying things like, 'How do I get an agent?', 'Where do I get my headshots?' and I just thought ... shouldn't the first thing you...

I LOVE that song!

“Oh man, I love that one.” How many times have you heard this? A song on the radio ends, and the DJ says, "Oh man, I love that song!" I don’t care. Because the fact that you like that song is not about me. The fact that you like that song is not topical, relevant, or...


I'm excited to announce that as of May 1, Goldsmith Media Group will be my full-time pursuit. My last day as Vice President of Marketing at CURE International is April 30. For the past 3 years, I've had the privilege to lead the most creative marketing team on the...