Goldsmith Media Group

Goldsmith Media Group helps people and organizations become brand names in media through strategic planning, creative coaching, logo and website creation, media planning, and podcast production.

Local Christian Radio Is Responding to the Crisis of Disconnection

Local Christian Radio Is Responding to the Crisis of Disconnection

You don't have to look far to see our culture has a crisis of disconnection. We are faux-connected to thousands of other people via our computers and phones. The problem with this is it's not the same as real-life connection. And it's a soul-crushing addiction....

Back To School

Back To School

No season is more clear cut than "back to school" season. Staying up late, sleeping in, and eating whenever you feel like it is over. Vacation mode is set to off as the alarm clocks are turned back on. Hopefully you got a vacation this summer. Vacations are important,...

Magic Words

Magic Words

As a child, you were taught the magic words. And if you're a parent, you've passed them on to your kids ... Saying "Please" when you ask for something communicates respect and "Thank You" expresses gratitude to the other person. What makes these words magical? It's...

Stop Fundraising

Stop Fundraising

If you work in CCM radio, you are a fundraiser. The majority of stations are listener-supported and even if you work at a commercial station, you likely do third party fundraisers. Well, stop it. Fundraising is about you. Conversely, people's decisions to give are...

How Long Is The Perfect Break?

How Long Is The Perfect Break?

"If I had more time, I would have written a shorter letter," Blaise Pascal, 1657. I'll keep this short: The personalities on many music radio stations talk too much. It was hard enough for radio stations to compete when the competition was only a handful of other...

Radio Air Talent Webinar: Giving Yourself Permission To Be You

https://youtu.be/nhnfF9APrlc Angela's Notes Giving Yourself Permission to Be You On-Air Personal Worksheet By Angela ‘the girl with many last names’ Stevens Lead with Values: Every break contains a value, spoken or unspoken.  Even “fun” is a value.  Values...

K-LOVE MEANS NEVER HAVING TO SAY YOU’RE SORRY

K-LOVE MEANS NEVER HAVING TO SAY YOU’RE SORRY

$103.5 Million. That is how much K-LOVE has paid to acquire six stations from Cumulus: WPLJ in NYC, WYAY in Atlanta, WRQX in Washington D.C., KFFG in San Jose, WZAT in Savannah, GA, and WXTL in Syracuse, NY. Cumulus needed the cash and K-LOVE has it. They're not...

Create Great Content

Create Great Content

The greats in any field make their craft look easy. Michael Jordan has even apologized for that fact. Radio is no different. I was asked to share what it takes to create great on-air content at Positive Alternative Radio’s Vision Week. In my observation, it starts...

 

“I loved working with Paul. He is creative, bright and fun. He has a mind for marketing, and all the focus and energy to make ideas happen.”

 

Alan Mason
President, K-LOVE and Air1 Radio Network

 

“Paul is a catalyst to the gifts in others. He is passionate about God, family, radio, injustice, children, and whatever he is focused on. Thankfully, he continues to help me focus and grow. For your team, your project, or your personal professional growth, he will infuse passion and help you make important, strategic decisions.”

Lisa Williams
Host of Life with Lisa Williams

“I can’t recommend Paul highly enough. He knows his stuff. He’s a joy to work with. But even better: He understands the wider culture – what people are really looking for when they tune in. Paul asks the right questions, and he just makes things sound better. I can’t think of a station that wouldn’t profit from spending time with him.”

Brant Hansen
Author and Host of The Brant Hansen Show

“I have never worked with someone with so much energy! Paul is one of those people who understands that in order to find that one great idea that works, you have to sift through a lot of ideas that don’t work! He never gives up, and is passionate about what he has his hands in. Paul was great to work with, and I hope our paths can cross again one day!”

BJ O’Neal, Station Manager
Station Manager, WAY-FM Media Group