Goldsmith Media Group

Goldsmith Media Group helps our clients craft custom strategies to expand their reach and maximize their impact.

From marketing plan facilitation and execution to program development and professional coaching as well as media planning and buying, Goldsmith Media Group can help you implement your unique strategic plan.


“I loved working with Paul. He is creative, bright and fun. He has a mind for marketing, and all the focus and energy to make ideas happen.”


Alan Mason
President, K-LOVE and Air1 Radio Network


“Paul is a catalyst to the gifts in others. He is passionate about God, family, radio, injustice, children, and whatever he is focused on. Thankfully, he continues to help me focus and grow. For your team, your project, or your personal professional growth, he will infuse passion and help you make important, strategic decisions.”

Lisa Williams
Host of Life with Lisa Williams

“I can’t recommend Paul highly enough. He knows his stuff. He’s a joy to work with. But even better: He understands the wider culture – what people are really looking for when they tune in. Paul asks the right questions, and he just makes things sound better. I can’t think of a station that wouldn’t profit from spending time with him.”

Brant Hansen
Author and Host of The Brant Hansen Show

“I have never worked with someone with so much energy! Paul is one of those people who understands that in order to find that one great idea that works, you have to sift through a lot of ideas that don’t work! He never gives up, and is passionate about what he has his hands in. Paul was great to work with, and I hope our paths can cross again one day!”

BJ O’Neal, Station Manager
Station Manager, WAY-FM Media Group

It’s Not Show Friends, It’s Show Business

"It's not show friends, it's show business" - Bob Sugar (Jay Mohr) in 'Jerry Maguire' Have you ever noticed how many of your friends are not hosting radio shows? They aren't cut out for it. Your real-life friends probably think it's easy to do radio ... a few of them...

Want to Get Great? Get a Coach.

GM to PD: "What happens if we invest in developing our air talent and then they leave? PD to GM: "What happens if we don't, and they stay? Christian radio is now in that blessed season between summer and Christmas known as "Fundraising." This holiday also includes...

7 Questions For Highly Effective [Radio] Programmers

Having been inspired by recent columns about Christian radio over on, I penned my own. Mike Couchman (Program Director at 99.1 JOY-FM and Boost 101.9 in St. Louis, Mo) challenged us to change our radio game by killing all the radio clichés and then...

Key to Great Writing

Malcolm Gladwell is one of the most prolific writers of our day. His advice to writers needs to be read by everyone;  whether you write a blog, radio copy, or non-profit donor appeals. From Gladwell's Masterclass, a key to great writing is to avoid "The First-Person...

It’s The Experience, Stupid.

Bill Clinton’s 1992 presidential campaign was about a lot of things. Political strategist James Carville knew that if they were to win they needed to focus on one central theme, thus coining the phrase “It’s the economy, stupid”. Your radio station is about a lot of...

Make Christian Radio Fun Again

"Well, isn't that special...could it be, Satan?" The memorable catchphrases of the classic SNL "Church Lady" character played by Dana Carvey are so funny because we all know someone like that. We've all met some super-religious buzzkill that attributes every source of...

Feckless Love

Most people don't love radio. Those of us who do, likely, work in it. When it comes to radio, most people are feckless-that is to say, utterly indifferent. Ever been on a road trip and tried to convince your travel companions to pop in to the local radio station?...

Settling for Greatness

What would the world be lacking if God settled for okay?  In the beginning, God created new things that had never before existed and then He called them good. Not okay, not passable; GOOD. We are charged with being good stewards of what God provides us.  Why do we...